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Importance of Suraksha Outlet- Subham & Arka ( PGDM Students at IMIS)

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The sudden strike of Covid-19 pandemic, has stopped the operations in each sector, including necessary FMCG sector. Some of the FMCG goods along with medicine and food are minimum necessary requirements for people. Moreover a large portion of the population is employed in these sector and the survival of Agricultural sector is also depend on it.

Suraksha outlet is an initiative by our India government to help the citizen to get Covid free supply outlet everywhere and every corner of the country . Because of Covid 19 there is a  fear in mind of the consumer to go in the market to purchase their there daily essential goods but this suraksha outlet which is brought by our govt will help our citizen to do  fearless and safe shopping.

Suraksh outlet is an enrolment process where every large to small shopkeeper have to do enrolment in that www.surakshaoutlet.com website to ensure that there outlet is Covid free and they are taking necessary care and precaution to take care of it. To do suraksha outlet they have to do and comply with a health and safety checklist, which includes

●       social distancing of 1.5 metres outside the shop as well as billing counters,

●       use of sanitiser or handwash by consumers before entering shops

●        provision of masks to all staff and sanitization of high touch areas twice a day.

●       Wash hands every 2 hrs

●       Encourage digital payments

●       Nominate a suraksha staff member

●       Download Arogya Setu app

●       Display Suraksha poster / certificate

More than 50 top FMCG companies have been approached for this initiative the company likes ITC, HUL, Dabur P&G, Mondelez, Nestle, Britannia etc have being taken initiative and started doing their job  and try to making each outlet to enrol with suraksha.

Advantages of Suraksha outlet program

●       Biggest advantages is that it is central government plan which is very safety and secure for the outlet to do enrolment

●       Than Suraksha enrolment will attract more consumers / business to their outlets

●       Depending on the Covid situation at state / district / city level, Govt. may allow only Suraksha outlets to operate during lockdown

●       Consumers will feel a sense of safety & hygiene while shopping in these outlets, given that staff in these outlets is trained on safety measures

●       And it will help to make cashless payment

 

Disadvantages of Surabaya outlet program

●       In most of the cases the registration is being done by professional people, so employees of the shop are neither watching the instructions nor following.

 

Despite of having some drawback Suraksha program is a necessity of time and it had to conducted honestly. The shopkeepers should be honest on following the regulations for the benefit of themselves , there employees, customers and the the society as whole.

 


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