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Showing posts from June, 2020

Importance of MSME Sector In India -Saurav Dasgupta

Micro, Small and Medium Enterprises (MSME) sector is a very important piece of India’s legacy economic model and a part of the critical supply chain for products and services. This sector is considered as the job creator and plays a crucial role in providing large-scale employment and industrialization of rural and backward areas. As per the National Sample Survey (NSS) 73rd round, in 2015-2016, there were around 633.8 lakh unincorporated non-agriculture enterprises in the country which are dealing in different economic activities providing employment to 11.10 cr workers . MSME has introduced in the year 2006 in India. There are still some service sectors that were not yet included in this sector was included in the definition of the Micro, Small and Medium-sized Enterprises making a historic change to this Act. The Importance of MSME in India has been described below: 1) It creates large-scale employment:   Enterprises that are inclusive in this sector require low ...

Online Marketing During the Corona Virus Outbreak -Salochana Gehani

  “As consumers stay indoors, digital marketing can be the best defense against the virus” With times passes, corona virus has been making its way across the world. The globe is on high alert, but we have to fulfill our needs and runs businesses. Life of people and public security has become the main concern and government & businesses are requesting peoples to avoid crowded areas. Marketers Response: Businessmen have to make some strategies to run efficiently business during corona virus. There can be a way to twist things with digital marketing. As fewer people have been travelling, fewer the gatherings have been. As most of the people will work on their computers and phones, companies should be thinking of reinvesting on making online ads and digital strategies. Benefits for people dealing in online marketing: ·         One of the major benefits of online marketing is that there is no requirement to face to face interaction. ...

Unfolding The Angle Behind Corona Virus -Drishti Tibrewala

The  COVID-19 pandemic , also known as the  coronavirus pandemic , is an ongoing  pandemic  of  coronavirus disease 2019  (COVID‑19), caused by  severe acute respiratory syndrome coronavirus 2  (SARS‑CoV‑2). The outbreak was first identified in  Wuhan , China, in December 2019. The first case of COVID-19 was reported on 30 January 2020. The  World Health Organization  declared the outbreak a  Public Health Emergency of International Concern  on 30 January, and a pandemic on 11 March 2020. So we have to understand why we all are having fear of Corona virus. It is because of media or it is because of any specific reason. Basically the information which we are receiving is incomplete and that’s the major reason the fear of virus is getting increased day by day. The main reason of the fear occurs because of the death rate and people are believing that there is a high death rate in corona virus which is not true. The test...

What if China boycotts india ? -Yogesh Soni( Asst. prof. Pt. Harishankar Shukla Memorial college Raipur C.G.)

     During covid19 crisis nowadays Indian and China both are facing each other on 4 different frontiers mobile application market , border , stock market and trade with citizens , army, investors and traders. Apart from the border side the aggression is much more with the rejection of Chinese things at huge level from the side of Indian consumers and traders due to nationalism. It has been seen from past decades China is treating Indian market as a dumping zone of low cost Chinese products which ranges from toys to steel . Indian manufacturers are facing too much struggle to survive. Recently  The Confederation of All India Traders (CAIT), which represents 7 crore traders and 40,000 trade associations, has announced boycott of 3,000 Chinese products. A national campaign called ‘Indian goods – our pride’ has been launched to boycott Chinese goods across the country from June 10. The list of 3,000 products prepared by CAIT is basically FMCG, consumer goods, toys, fe...

Upcoming Generation In Market: - Z Generation -Drishti Tibrewala

                        Z Generation, also known as iGen, the people who are born after 1997 is ready to show their talent in the market. This generation will be the boom for everyone due to their socially and technologically expertise and empowerment. It will be difficult for an HR to retain them as they are the ones who prioritize their comfort level and self-respect the most. This generation needs stability, security and more privacy in their career as they were been into the stage where they have seen their parents loyalty unrewarded by the employers, so loyalty is been a two-way street for them. Every organization wants the members of this generation as they will show immense creativity in their work and they are more pragmatic. They are not much prone to documents, they believes in practicality, especially when it comes to money. Also, this generation is mostly self – motivated and ‘sky is the limit’ for them. They want...

Disruption in Supply Chain- during lockdown -Moumita Sen( M.Com, Visiting Faculty Member, Techno India School of ManagementStudies, kolkata)

A country or even World cannot bring back its positions before this pandemic happened, it has to move on and adapt all the new normal in every step and rebuild the future of economy of World. As we can see, Industrial Sectors are facing challenge to normalize their supply chain management which has been massively disrupted due to the lock down all over the world. It is a huge challenge for every sector to get back to the full-fledged work life where antidote for the COVID-19 is not there. Niti Ayog BEO Amitabh Kant said at a virtual session on ‘COVID -19 & The Future of Work’ that climate change has always been there. “What the virus, COVID-19, has done, is that it has created another shock and continued to put us on the path of change. For me, it is the acceleration of that change” After declaration of nationwide lockdown by honorable PM to slowdown the spread of contingencies of the virus, he assured that essential services including daily groceries, will continue uni...

Upskill & Reskill , To succeed.- Puja Sinha ( HR- APML )

"Success is when I add value to myself." ~ John Maxwell   They say an empty mind is a devils mind. Why do you think they said that? In the situation nowadays, there is lack of positivity around the globe. Instead of thinking "It will end soon," people are thinking "The world is going to end! We all are going to die!" Negative thinking affects your mental health. In the era of workouts and physical fitness, there is some sense of lack in mental fitness. You need to have faith, believe that every ending has a beginning; it’s just that you need to trust the process. So in this crises what i have found is that the students who are in their final years and the students who are waiting for their joing letters are stressed and disturbed . they are worried   thinking about whether they will get a job or not. Well, as we all know that The pandemic has almost left us high and dry. Industry experts have predicted economic downfall, which has lead to job...