Power of Vision

  I still remember during my childhood my favourite was Milo due to it’s exciting gifts with each product. I can still remember when I was in class 3, I got a complete set of cricket equipment and I was very happy to have it. I still remember we used to get free Milo samples in school from Nestle, and also participated in various competitions organized by them. But today’s generation cannot understand the emotions we were having with Milo. Milo is a chocolate and malt powder typically mixed with hot water or milk (or both) to produce a beverage.   It was developed by Thomas Mayne in Sydney in 1934. The beverage derives its name from the Greek athlete 'Milo of Crotona,' after his legendary strength . It is owned by Nestle and came into the market in Australia in the year 1934. It was very popular in the cities of Australia and New Zealand. It came into the Indian market in the year 1996. It entered into the market with great advertisements, sales push and promotional activit...

Ethical behaviour is intrinsic way to conduct the business and is part of the legacy from the founder of the Tata Group, Jamsetji Tata, who believed that business must be operated in a way that respects the rights of all its stakeholders and creates an overall benefit for society. Tata is honoured to be recognized  as one of the World’s Most Ethical Companies for the eighth time by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices . Ethisphere recognition honours companies that recognize their critical role to influence and drive positive change in the business community and societies around the world. The World's Most Ethical Companies assessment is based upon the Ethisphere Institute’s  Ethics Quotient (EQ) framework. This offers a quantitative way to assess a company’s performance in an objective, consistent and standardized manner. The information collected provides a comprehensive sampling of definiti...

      Network marketing is an industry that has produced millionaires, but very rarely do people get rich in this business" WHAT IS NETWORK MARKETING HOW IT WORKS ? Network marketing is a business model where a distribution of a product or service is done by independent affiliates working as a team...the individual affiliates makes commissions on the sale of the products they sale as well as the sales of other affiliates they bring into there team.this model of working represents the team work and support.network marketing, also known as multi level marketing (mlm), is a direct selling method that uses a network of people to sell a product. Network marketers earn money either by directly selling products themselves or by recruiting others to sell products for them.   👉🏻Network marketing 5"p" theory that can help to choose network marketing as a carrier❓ 1.Profile of Company. 2.Promoter of Company. 3.Products of Company 4.Plan of Company. 5.Payout System.   👉?...

Throughout the previous year, we are hearing news about protests in Hong-Kong against Chinese aggression. One thing I observed here that the government is not taking as drastic steps against the protesters as it takes against any kind of protest in mainland China. Why is it so? Why Chinese army, PLA is not coming to Hong-Kong? To, analyze these questions we need to look back to history. It was a former British colony, it was ruled by British government from 1841 to 1997. On the year 1997, Britain returned it China under a condition of being governed under   “One country two systems” framework that allows some freedom that it’s mainland counterparts don’t enjoy. Under this system, Hong-Kong is guaranteed to have some special; status which allows it to negotiate trade and investment agreements with other countries. At the time amalgamation Hong-Kong’s GDP was 18.4% of China’s GDP. Mainly there are 4 reasons behind China’s dependency on Hong-Kong. The factors are as follows, ...

In 1982, the then ruling government in West Bengal, abolished the teaching of English from its primary schools. Most of Indian parents don’t know English. In the early formative years of child, if they are not equally involved with schools and teachers, the child is left to fend for oneself thus increasing the chances of drop-out. The new education policy requires children to be taught in regional language / mother tongue, in primary classes. This empowers the whole family because with this parents can also be invested in child’s development, thus reducing drop-out rates.  The main arguments in favor of the decision were to confront the elitism inherent in giving primacy to a “foreign” language and to promote higher enrollment  and reduce drop-out rates. A few features of the new education policy include: ·    New school structure will be 5+3+3+4 ·   Any degree will be for a tenure of 4 years ·   6th std on wards vocational courses available · ...

From the past till now it's known to everyone that to live a life on earth humans have to fulfill four basic needs - food , cloth , water & shelter . In this i want to add one more need that is Justice. Here justice means final verdict. It has the ability to ensure other needs. In Rule of Law index  ( World justice project  - an independent  Research organisation March 2020) India holds 69th position among 128 countries covered. In that India has never been ranked among top 50. The nation’s ranking in the Index “confirms poor performance in eight sectors - constraints on government powers, absence of corruption, open government, fundamental rights, public order and security, regulatory enforcement and civil and criminal justice”.Besides, poor rule of law has a devastating effect on right to life, liberty, economic justice, fraternity, individual dignity and national integration. It also offends rights guaranteed under Articles 14 and 21. Apart from th...

The Sector which boost the economy of a country(especially for India, which is a fastest growing domestic market in the world) is the Aviation Sector which has been badly affected by the COVID-19. The COVID scenario has invariably redefined travel in terms of ‘Essential’   and Non-Essential. Interestingly only 30% of our travel was indeed essential with the majority of travel, including vacation trips, social visits and routine business meetings being termed as Non-Essential. Given the renewed understanding of the term “Essential travel”, the flying population will shrink to a bare minimum. How has covid-19 hit the aviation sector? How are airlines likely to fare financially? ·        India’s aviation industry is likely to post losses of $3 billion-3.6 billion. ·        Local air travel in the country will likely crash from 14 crore in 2019-20 to around 8-9 crore in the next financial year 2020-21 ( which was in 2015...

If today I ask you what your life may look 10 years down the line, could you paint a clear picture? How will be your financial position? I hope no one can predict the perfect picture, rather the degree of perfectness varies from person to person.   The perfectness depends on the ability to look beyond our current reality. The perfectness of the picture depicts “Power Of Vision”. Every one of us is having a certain degree of “Power Of Vision”, if we can bring them together the level of perfectness could increase.   As students of management we were having a vision of one day becoming an entrepreneur in future, but no one of us having all the qualities of becoming an entrepreneur alone as a business requires knowledge in all fields of management like Finance, Marketing, HR, and especially IT in today’s scenario. Everyone is good in one or two particular fields but no one is confident of doing business alone. So, we wanted a platform to share our thoughts in different fields...

In the year 2020, the whole world is fighting with a virus, which changed the way we live and work at least temporarily. COVID-19 took many lives and made many people jobless. The impact this pandemic created will be there at least for the next few years. No one knows when this pandemic will end, but it is evident that the year 2021 will be different because of the year 2020. The changes will be as follows:- Virtual meetings will become more common. In 2021, people may not travel on flights just to attend official meetings. This will result in less carbon emissions. 2021 may bring more work from home jobs, as more and more companies are thinking of it as a win-win situation for them and for the employees. We have been fighting with climate change for a long time. United Nations member countries started working on the common goal of making affordable and clean energy accessible to all. But corona virus pandemic affected the world economy badly, and every country is working...

The direct to home operator. Tata Sky came up with different shows for all types of viewer segment so as to reach out the entire population on the ground of their service (shows), their pricing, their language preference and their reach to the end customers. They have worked upon different marketing mix front to stay relevant at this time of Covid-19 pandemic. When the entire nation went into a lockdown the best way to stay calm and entertain oneself was the telecommunication. At this point of time Tata Sky came up with variety of shows to entertain the mass and build its presence amongst all. Tata Sky partnered with Shemaroo entertainment to offer crime, thriller, & horror content. They not only came up with show like Ahaat, Karamchand, Gangster etc. but also targeted other mass of viewers who are interested in popular Hindi stories from magazines “Manohar Kahaniyan”. These stories were based on true events. They made these services available in Tata Sky app too. For the conveni...