Power of Vision

If today I ask you what your life may look 10 years down the line, could you paint a clear picture? How will be your financial position? I hope no one can predict the perfect picture, rather the degree of perfectness varies from person to person.   The perfectness depends on the ability to look beyond our current reality. The perfectness of the picture depicts “Power Of Vision”. Every one of us is having a certain degree of “Power Of Vision”, if we can bring them together the level of perfectness could increase.   As students of management we were having a vision of one day becoming an entrepreneur in future, but no one of us having all the qualities of becoming an entrepreneur alone as a business requires knowledge in all fields of management like Finance, Marketing, HR, and especially IT in today’s scenario. Everyone is good in one or two particular fields but no one is confident of doing business alone. So, we wanted a platform to share our thoughts in different fields...

In the year 2020, the whole world is fighting with a virus, which changed the way we live and work at least temporarily. COVID-19 took many lives and made many people jobless. The impact this pandemic created will be there at least for the next few years. No one knows when this pandemic will end, but it is evident that the year 2021 will be different because of the year 2020. The changes will be as follows:- Virtual meetings will become more common. In 2021, people may not travel on flights just to attend official meetings. This will result in less carbon emissions. 2021 may bring more work from home jobs, as more and more companies are thinking of it as a win-win situation for them and for the employees. We have been fighting with climate change for a long time. United Nations member countries started working on the common goal of making affordable and clean energy accessible to all. But corona virus pandemic affected the world economy badly, and every country is working...

The direct to home operator. Tata Sky came up with different shows for all types of viewer segment so as to reach out the entire population on the ground of their service (shows), their pricing, their language preference and their reach to the end customers. They have worked upon different marketing mix front to stay relevant at this time of Covid-19 pandemic. When the entire nation went into a lockdown the best way to stay calm and entertain oneself was the telecommunication. At this point of time Tata Sky came up with variety of shows to entertain the mass and build its presence amongst all. Tata Sky partnered with Shemaroo entertainment to offer crime, thriller, & horror content. They not only came up with show like Ahaat, Karamchand, Gangster etc. but also targeted other mass of viewers who are interested in popular Hindi stories from magazines “Manohar Kahaniyan”. These stories were based on true events. They made these services available in Tata Sky app too. For the conveni...

In India Retail sector is mainly divided into three sub-sectors, namely Organized Retail, Unorganized Retail and E-Commerce. According to IBEF, from the beginning of this century, the organized sector is growing rapidly; it reached US$ 950 billion in 2018 at CAGR of 13 percent and is expected to reach US$ 1.1 trillion by 2020. Online retail sales were forecast to grow 31 percent y-o-y to reach US$ 32.70 billion in 2018. Revenue generated from online retail is projected to reach US$ 60 billion by 2020. Moreover the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. So, in a very good situation for the retail industry the economy is interrupted by the Covid-19 Pandemic. We have tried to forecast future customer traffic in the retail industry across these three sub-sectors. We have conducted study on 100 people of different ages, segments, and geographical locations. Nowadays, people are very much concerned about health security ...

Negativity is often the silent killer of innovation, culture and well-being. It is such a word that can be dangerous to the people and the organization. When we talk about the workplace, the negativity is spread by the employees who are working in the organization. It is something which not only affect the profit of the organization but also the environment of the workplace. It is the most important thing monitored in the workplace especially in the current scenario where people find more happiness into virtual world rather than real world or reality. The people tackle negativity in their own way. Some find positivity in everything whereas the others are vice-versa. They will try to find negativity in everything and then they will over-think of the situation which will ultimately make them feel depressed. In this case the other people in spite of helping them, they will push them more into depression by giving sympathy and then they will portray themselves as the saviors of those peopl...

Micro, Small and Medium Enterprises (MSME) sector is a very important piece of India’s legacy economic model and a part of the critical supply chain for products and services. This sector is considered as the job creator and plays a crucial role in providing large-scale employment and industrialization of rural and backward areas. As per the National Sample Survey (NSS) 73rd round, in 2015-2016, there were around 633.8 lakh unincorporated non-agriculture enterprises in the country which are dealing in different economic activities providing employment to 11.10 cr workers . MSME has introduced in the year 2006 in India. There are still some service sectors that were not yet included in this sector was included in the definition of the Micro, Small and Medium-sized Enterprises making a historic change to this Act. The Importance of MSME in India has been described below: 1) It creates large-scale employment:   Enterprises that are inclusive in this sector require low ...

  “As consumers stay indoors, digital marketing can be the best defense against the virus” With times passes, corona virus has been making its way across the world. The globe is on high alert, but we have to fulfill our needs and runs businesses. Life of people and public security has become the main concern and government & businesses are requesting peoples to avoid crowded areas. Marketers Response: Businessmen have to make some strategies to run efficiently business during corona virus. There can be a way to twist things with digital marketing. As fewer people have been travelling, fewer the gatherings have been. As most of the people will work on their computers and phones, companies should be thinking of reinvesting on making online ads and digital strategies. Benefits for people dealing in online marketing: ·         One of the major benefits of online marketing is that there is no requirement to face to face interaction. ...