Power of Vision

In India Retail sector is mainly divided into three sub-sectors, namely Organized Retail, Unorganized Retail and E-Commerce. According to IBEF, from the beginning of this century, the organized sector is growing rapidly; it reached US$ 950 billion in 2018 at CAGR of 13 percent and is expected to reach US$ 1.1 trillion by 2020. Online retail sales were forecast to grow 31 percent y-o-y to reach US$ 32.70 billion in 2018. Revenue generated from online retail is projected to reach US$ 60 billion by 2020. Moreover the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. So, in a very good situation for the retail industry the economy is interrupted by the Covid-19 Pandemic. We have tried to forecast future customer traffic in the retail industry across these three sub-sectors. We have conducted study on 100 people of different ages, segments, and geographical locations. Nowadays, people are very much concerned about health security ...

Negativity is often the silent killer of innovation, culture and well-being. It is such a word that can be dangerous to the people and the organization. When we talk about the workplace, the negativity is spread by the employees who are working in the organization. It is something which not only affect the profit of the organization but also the environment of the workplace. It is the most important thing monitored in the workplace especially in the current scenario where people find more happiness into virtual world rather than real world or reality. The people tackle negativity in their own way. Some find positivity in everything whereas the others are vice-versa. They will try to find negativity in everything and then they will over-think of the situation which will ultimately make them feel depressed. In this case the other people in spite of helping them, they will push them more into depression by giving sympathy and then they will portray themselves as the saviors of those peopl...

Micro, Small and Medium Enterprises (MSME) sector is a very important piece of India’s legacy economic model and a part of the critical supply chain for products and services. This sector is considered as the job creator and plays a crucial role in providing large-scale employment and industrialization of rural and backward areas. As per the National Sample Survey (NSS) 73rd round, in 2015-2016, there were around 633.8 lakh unincorporated non-agriculture enterprises in the country which are dealing in different economic activities providing employment to 11.10 cr workers . MSME has introduced in the year 2006 in India. There are still some service sectors that were not yet included in this sector was included in the definition of the Micro, Small and Medium-sized Enterprises making a historic change to this Act. The Importance of MSME in India has been described below: 1) It creates large-scale employment:   Enterprises that are inclusive in this sector require low ...

  “As consumers stay indoors, digital marketing can be the best defense against the virus” With times passes, corona virus has been making its way across the world. The globe is on high alert, but we have to fulfill our needs and runs businesses. Life of people and public security has become the main concern and government & businesses are requesting peoples to avoid crowded areas. Marketers Response: Businessmen have to make some strategies to run efficiently business during corona virus. There can be a way to twist things with digital marketing. As fewer people have been travelling, fewer the gatherings have been. As most of the people will work on their computers and phones, companies should be thinking of reinvesting on making online ads and digital strategies. Benefits for people dealing in online marketing: ·         One of the major benefits of online marketing is that there is no requirement to face to face interaction. ...

The  COVID-19 pandemic , also known as the  coronavirus pandemic , is an ongoing  pandemic  of  coronavirus disease 2019  (COVID‑19), caused by  severe acute respiratory syndrome coronavirus 2  (SARS‑CoV‑2). The outbreak was first identified in  Wuhan , China, in December 2019. The first case of COVID-19 was reported on 30 January 2020. The  World Health Organization  declared the outbreak a  Public Health Emergency of International Concern  on 30 January, and a pandemic on 11 March 2020. So we have to understand why we all are having fear of Corona virus. It is because of media or it is because of any specific reason. Basically the information which we are receiving is incomplete and that’s the major reason the fear of virus is getting increased day by day. The main reason of the fear occurs because of the death rate and people are believing that there is a high death rate in corona virus which is not true. The test...

     During covid19 crisis nowadays Indian and China both are facing each other on 4 different frontiers mobile application market , border , stock market and trade with citizens , army, investors and traders. Apart from the border side the aggression is much more with the rejection of Chinese things at huge level from the side of Indian consumers and traders due to nationalism. It has been seen from past decades China is treating Indian market as a dumping zone of low cost Chinese products which ranges from toys to steel . Indian manufacturers are facing too much struggle to survive. Recently  The Confederation of All India Traders (CAIT), which represents 7 crore traders and 40,000 trade associations, has announced boycott of 3,000 Chinese products. A national campaign called ‘Indian goods – our pride’ has been launched to boycott Chinese goods across the country from June 10. The list of 3,000 products prepared by CAIT is basically FMCG, consumer goods, toys, fe...

                        Z Generation, also known as iGen, the people who are born after 1997 is ready to show their talent in the market. This generation will be the boom for everyone due to their socially and technologically expertise and empowerment. It will be difficult for an HR to retain them as they are the ones who prioritize their comfort level and self-respect the most. This generation needs stability, security and more privacy in their career as they were been into the stage where they have seen their parents loyalty unrewarded by the employers, so loyalty is been a two-way street for them. Every organization wants the members of this generation as they will show immense creativity in their work and they are more pragmatic. They are not much prone to documents, they believes in practicality, especially when it comes to money. Also, this generation is mostly self – motivated and ‘sky is the limit’ for them. They want...